Don't overthink it and fall into the trap of analysis paralysis. I know that many men have never visited a men’s fragrance store, even though they want to start wearing them. I'm not saying that you need to buy a unique fragrance. I would start with a crowd pleaser. Perhaps focus on fragrances that are inexpensive but are still very popular. Or, maybe you could try fragrances that have been around for a long time but are still really nice.

There are tons of great houses out there, like Davidoff perfumes, which have tons of inexpensive fragrances. For instance, Cool Water cologne by Davidoff Eau de Toilette spray is an affordable and well-loved cologne. As well, Zino Davidoff is perfect for romantic settings.

For most men who start fragrance shopping, they’re likely doing so to impress others and receive compliments. But here's the thing — once you start wearing fragrances, you’ll likely realize all of a sudden, “Wow, I just enjoy wearing it. It puts me in a better mood, and I feel better.” That’s the cool thing about fragrances, because over time, you realize that you simply enjoy wearing it for yourself.

When you’re doing some fragrance shopping online, you might read some bad reviews, while other fragrances may be hyped up. Point being: you need to decide for yourself because you're the only person who can find the fragrance that's going to work with your skin chemistry.

In a scientific study, men sprayed their armpits with perfume and women smelled it. What's interesting is that whenever men were able to choose a fragrance that they liked, it mixed with their body chemistry. Women by far preferred the self-chosen fragrance to the one that was randomly assigned to men. And that's the thing with fragrance shopping, you have to go with your gut feeling.

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Don't be afraid to blind buy fragrances blindly. In fact, 95% of my fragrances I blind bought because I learned what I wanted to look for, and I had a base that I started from. Perhaps you’re starting with popular perfumes and discover that you enjoy those with a fresh scent. Perhaps you could find other fresh fragrances at the men’s perfume shop and build a collection.

However, I would recommend that you try something different. Perhaps something heavier, or sweeter, or maybe you discover two fragrances that complement each other. You're only going to be able to do this if you go out there and stretch a bit. Maybe you want to bring in something very different, something that is unisex, something you would never expect that you would like. This is the beauty of going out there, testing, and trying.

That being said, blindly buying a fragrance that costs hundreds of dollars is probably not the best option for a lot of people, especially just starting off. For instance, Inasbay is an online marketplace where you can browse many fragrances and other health products. They often feature great deals, and it's an excellent way to do fragrance shopping from the comfort of your own home.

The next step to finding a signature scent is understanding the power of conditioning. That is: What is your mood when you're trying a fragrance at the men’s perfume shop? How was it all set up? This depends on how I feel about the packaging, the way the fragrance is presented, and how I feel when I’m trying the scent on.

So I will warn you: if you're in a bad mood, if you are not feeling good, don't try a new fragrance. Because what you don't want to do is associate that negative feeling with possibly a great fragrance.

I'll tell you: When I got Givenchy Gentleman EDT, it came beautifully wrapped. I paid a lot of money for this fragrance. It's only 50 ml, but it was all about that presentation. I felt great that day. I was anticipating this fragrance, and when I smelled it, it did not disappoint.

So, if you're going to spend a little bit more money when fragrance shopping, make sure that you try the perfume when you're in a great mood. Because you don't want to sabotage the feeling of a fragrance and sink it when it could have been something great.

The next step to finding your signature scent is to practice wearing the fragrance. What does one spray do? How long does it last on your body? Perhaps you discover that spraying more than three sprays makes you choke out a room. The goal is to practice wearing this fragrance on your body and see how people react.

For example, you don’t like the smell of fragrance on clothes. But when you put it on your skin, it changes to something deeper and stronger. You may note that it's changing throughout the day, and all of a sudden, it becomes a favourite.

Another interesting thing: when you practice wearing a fragrance, you see how it performs under various conditions. For example, in a normal workday, your fragrance may fade by 4 PM. But one day you might decide to go to the gym right after work, and suddenly you notice, “Wow, when my body temperature increases, I can smell this fragrance again.” It's like your fragrance gets a second wind.